Built on solid SEO
GEO extends good SEO rather than replacing it. Crawlable, well-structured, trustworthy sites are the starting point for both.
Generative engine optimization
AI Search Optimization (GEO) for ChatGPT, Gemini and AI Overviews
Help AI assistants and AI-powered search understand who you are and what you offer, so your brand can be described accurately and cited in ChatGPT, Gemini and Google's AI Overviews.
- GEO
- Entity clarity
- Structured data
- AI crawler access
- Credible content
HighlightsClarity, not tricks
No hidden prompts or manipulation. We make the facts about your business clear, consistent and easy for machines to verify.
Honest about limits
AI answers vary and no one controls them. We focus on what can genuinely be influenced and explain what cannot.
Classic search vs. AI search
From a list of links to a single answer
AI assistants answer with a summary instead of ten links, compiled from sources they trust. We aim to make your brand a clear, consistent and verifiable part of those sources.
- Entity consistency
- Question-led content
- Structured data
- Presence on trusted sources
On this page
More and more people ask an AI assistant before they open a search results page. They ask ChatGPT to compare agencies, ask Gemini to explain a treatment or read a summary in Google’s AI Overviews before clicking anything. If those systems cannot understand your business clearly, you risk being left out of the conversation — or being described inaccurately.
What AI search changes
Traditional search shows a list of pages and lets the user choose. AI-powered search reads many sources, then writes an answer, sometimes with citations. That shifts the question from “Do we rank?” to “Are we understood, trusted and worth citing?”
The good news is that the foundations are familiar. AI systems still depend on pages they can access, content they can interpret and signals that suggest a source is reliable. GEO builds on strong SEO and adds a sharper focus on clarity and consistency.
Why it matters for your brand
When an AI assistant answers a question about your category, it tends to name only a handful of options. Being one of them can matter a great deal, and so can being described correctly. Outdated services, a wrong location or a confused description of what you do can travel quickly once it appears in generated answers. Part of GEO is simply making sure the information AI systems find about you is accurate and up to date.
Why it is not a separate world
It is tempting to treat AI search as a completely new channel with its own tricks. In practice, the brands that appear most reliably tend to be the ones that are easy to understand everywhere: on their own website, in business listings, in industry publications and in the way customers talk about them. That is slow, steady work rather than a shortcut, and it also strengthens your traditional search visibility.
What our GEO service covers
Entity clarity
An entity is a clearly identifiable thing — your company, your founder, your product. We make sure the core facts about your business, such as what you do, where you operate and who you serve, are stated clearly on your website and consistent across profiles, directories and other places where you are mentioned.
Structured data
Schema markup describes your organization, services, products, people, articles and FAQs in a format machines can read without guessing. We plan and implement the types that fit your site and keep them accurate as your content changes.
Crawl access
AI providers use their own crawlers, and some separate crawling for model training from crawling for search answers. We review your robots.txt and technical setup, explain your options and make sure you are not blocking the access you actually want. Technical fixes can be handled by our web development team where needed.
Credible, citable content
AI systems favor content that answers questions directly and shows real expertise. We help you strengthen key pages with clear definitions, specific explanations, named authors, sources where relevant and well-organized headings, so a single paragraph can stand on its own when quoted.
How we work
We begin by testing a set of questions your customers are likely to ask and noting how different AI tools describe you and your competitors. That baseline shapes the plan: which facts need tidying up, which pages need restructuring and which technical issues come first.
For businesses with a physical presence, local information matters too; our local SEO service keeps your Google Business Profile and listings consistent. Progress, findings and periodic check-ins are shared in the Dessoci app, where you can follow work steps and message the team directly.
What we can and cannot promise
AI search is still evolving, and answers can differ from one day, user or model to the next. We will not promise that a specific assistant will recommend you, and we avoid tactics that try to manipulate AI systems, because they tend to backfire.
What we can promise is careful, transparent work on the signals these systems rely on, and honest reporting on what changes. If you are curious how AI assistants currently describe your brand, get in touch and we will start with a clear baseline.
Who is it for?
Who this service suits best
If one of these sounds familiar, this service is a good place to start.
AI Search Optimization (GEO)Visibility & Ads
Brands researched before purchase
Professional services, B2B companies and considered purchases where buyers increasingly ask AI tools for options.
Businesses in frequently asked categories
Companies whose customers ask AI assistants for recommendations, comparisons or explanations.
Brands with inconsistent information
Businesses whose name, services or details are described differently across the web.
What we deliver
Tangible outputs, clear ownership
You see, comment on and approve every deliverable in the Dessoci app.
- 01AI visibility review for priority questions
- 02Brand and entity information audit
- 03Structured data plan and implementation
- 04AI crawler access review
- 05Content recommendations for clarity and citability
- 06Regular AI visibility check-ins
ApprovedDessoci app
How we work
A step-by-step process
Every stage produces a visible output; we decide on the next step together.
Tracked in the Dessoci appSteps, approvals and reports in one place.
Baseline
We test how major AI assistants and AI-powered search currently describe your brand and your category.
Entity and technical work
We align your brand information, add structured data and review how AI crawlers can access your site.
Content improvements
We strengthen key pages with clear answers, evidence and expert context that AI systems can understand and cite.
Monitor and refine
We repeat our checks periodically, track how answers change and adjust priorities accordingly.
Working model
How scope and pricing are set
Instead of fixed packages, we scope the work around your real needs. Pricing becomes clear after a discovery call, based on the work involved, competition and your goals.
Request a tailored scopeAudit and setup
We review where you are, set priorities and put measurement in place. Findings become a roadmap.
Monthly management
We run the planned work every month, measure and report. Scope evolves with your needs.
What is GEO?
GEO, or generative engine optimization, is the practice of making your brand and content easier for AI-powered search and assistants to understand, trust and reference when they generate answers.
Is GEO different from SEO?
They overlap heavily. GEO relies on the same foundations — crawlable pages, clear structure, trustworthy content — but puts extra emphasis on entity clarity, factual consistency and content that can be quoted accurately.
Can you guarantee that ChatGPT will recommend us?
No. AI answers change with the question, the user and the model, and no agency can control them. We improve the signals AI systems rely on and report honestly on what we observe.
Should we allow AI crawlers on our website?
It depends on your goals. Some crawlers collect data for model training, others for live search answers, and they can often be managed separately. We explain the trade-offs so you can make an informed decision.
How do you measure AI visibility?
We regularly test a set of questions relevant to your business across major AI tools and note whether and how your brand appears. Because answers vary, we treat the results as trends rather than precise metrics.
Do we need to rewrite our whole website?
Usually not. Most of the work focuses on a small number of important pages, your structured data and the consistency of your information across the web.
Works well with
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Next step
AI Search Optimization (GEO)
Let’s talk about your business and goals; we’ll come back with a tailored scope and roadmap.