Paid search

Google Ads Management in Istanbul

Reach people at the moment they search. We plan, build and manage Google Ads campaigns with careful conversion tracking, sensible budgets and landing pages designed to turn clicks into enquiries and sales.

Free Discovery Call Explore the Scope

Search campaigns
Performance Max
Conversion tracking
Budget planning
Landing pages

3 min read Tracked in the Dessoci app

Highlights

Tracking before spending

We make sure calls, forms and purchases are measured correctly before scaling a budget, so decisions rest on real data.

A structure you can understand

Campaigns are organized around your services and goals, not around jargon, so you can see where your money goes.

Steady, data-led optimization

Search terms, negative keywords, bids and ads are reviewed regularly and adjusted based on what actually drives results.

Campaign architecture

Put your budget on the right searches

Without the right account structure, keyword matching and conversion tracking, ad budgets quietly leak away. We separate campaigns by goal and make every click measurable.

Search and Performance Max campaigns
Keyword and negative lists
GA4 and conversion tags
Ad copy testing

On this page

01Why Google Ads
02What we manage
03How we work
04Why campaigns often underperform
05Reporting you can actually read

Google Ads puts your business in front of people at the exact moment they are looking for what you offer. Done well, it is one of the most direct ways to generate enquiries and sales. Done carelessly, it can spend a budget quickly with little to show for it. Our role is to make every part of the account deliberate and measurable.

Section 01 / 05

Why Google Ads

Search ads reach people with clear intent: someone typing “accountant in Şişli” or “buy running shoes” is already close to a decision. You control where your ads appear, which searches trigger them and how much you spend, and you can start, pause or adjust campaigns at any time.

That flexibility makes Google Ads a useful complement to SEO. Paid search can bring traffic while organic visibility grows, and search term data from your ads often reveals keywords worth targeting organically too.

Section 02 / 05

What we manage

Search campaigns

We build campaigns around your services, locations and goals, with tightly themed ad groups, carefully chosen keywords and match types. Negative keywords keep your ads away from irrelevant searches, and responsive search ads are written to be specific, honest and relevant.

Performance Max

For e-commerce brands and businesses with strong conversion data, Performance Max can extend reach across Google’s networks. We prepare the product feed or assets, set clear goals and use the available controls carefully so automation works toward your business priorities.

Conversion tracking

Without accurate tracking, optimization is guesswork. We define which actions count — form submissions, calls, purchases, bookings — and set them up using Google Ads, GA4 and Google Tag Manager, taking consent requirements into account.

Budget planning

We help you set a realistic starting budget, decide how to divide it between campaigns and adjust it as data comes in. We explain the trade-offs openly rather than simply recommending that you spend more.

Landing pages

Clicks only pay off when the page delivers what the ad promised. We review landing pages for clarity, speed, mobile use and trust signals, and our web development team can build dedicated pages when needed. For online stores, product and category pages matter just as much — see our e-commerce development service.

Section 03 / 05

How we work

We start by understanding your goals, margins and customers, then audit any existing account. Tracking comes before scaling. Once campaigns are live, we review search terms, bids, ads and audiences regularly and move budget toward what performs.

Many brands combine search with social advertising. If you also want to reach people before they start searching, our Meta ads management service covers Instagram and Facebook.

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Why campaigns often underperform

When we audit existing accounts, the same issues come up again and again. None of them are exotic, but each one quietly wastes budget:

Conversions that are not tracked, or tracked twice. Automated bidding learns from this data, so mistakes here affect every decision the system makes.
Overly broad keywords without negatives. Ads appear for searches that have little to do with what you sell.
Everything in one campaign. Different services, locations and margins compete for the same budget with no way to prioritize.
Generic ad copy. Ads that could belong to any competitor rarely stand out on a crowded results page.
Sending all traffic to the homepage. Visitors have to search again for the thing they clicked on.
Settings left on defaults. Locations, languages, networks and schedules that were never reviewed after the account was created.

Fixing these fundamentals is usually the first step, and it often makes later optimization far more effective.

Section 05 / 05

Reporting you can actually read

Monthly reports explain what happened, why it matters and what we plan to change next — in plain language, not just exported tables. Reports, work steps and approvals for new ad copy all live in the Dessoci app, where you can also message the team directly.

If you would like a second opinion on your current campaigns or a plan for a new account, contact us.

Who is it for?

Who this service suits best

If one of these sounds familiar, this service is a good place to start.

Google Ads ManagementVisibility & Ads

Businesses that need enquiries soon

Companies that want to reach people searching today, while longer-term channels such as SEO build up.

Online stores

E-commerce brands that want their products in front of shoppers through Shopping and Performance Max.

Accounts that spend without clarity

Businesses running ads already but unsure what is working and what is wasting budget.

Launches and seasonal campaigns

Brands that need focused visibility around a launch, an event or a busy season.

What we deliver

Tangible outputs, clear ownership

You see, comment on and approve every deliverable in the Dessoci app.

01Account audit for existing campaigns
02Campaign structure and keyword plan
03Conversion tracking with Google Ads, GA4 and Tag Manager
04Ad copy and asset sets
05Landing page recommendations
06Monthly performance report

ApprovedDessoci app

How we work

A step-by-step process

Every stage produces a visible output; we decide on the next step together.

Tracked in the Dessoci appSteps, approvals and reports in one place.

01
Discovery and audit
We learn your goals, margins and customers, and review any existing account, tracking and landing pages.
02
Tracking setup
We define the actions that matter and set up or repair conversion tracking before increasing spend.
03
Build and launch
We create campaigns, keywords, ads and assets, and agree on a starting budget with you.
04
Optimize
We review search terms, bids, ads and audiences regularly and shift budget toward what performs.
05
Report
Each month we explain results, what we changed and what we plan to test next.

Working model

How scope and pricing are set

Instead of fixed packages, we scope the work around your real needs. Pricing becomes clear after a discovery call, based on the work involved, competition and your goals.

Request a tailored scope

Audit and setup

We review where you are, set priorities and put measurement in place. Findings become a roadmap.

Monthly management

We run the planned work every month, measure and report. Scope evolves with your needs.

FAQ

Common questions

Question not here?

Write to us and we’ll get back to you shortly.

Ask a Question

How much should we spend on Google Ads?

It depends on your market, competition, average click costs and goals. We usually recommend starting with a test budget you are comfortable with, learning from the data and then scaling what works.

How quickly will we see results?

Ads can start bringing traffic soon after launch. Campaigns usually need a learning period, though, and consistent results generally come after a few weeks of data and optimization.

What is Performance Max?

Performance Max is a Google Ads campaign type that uses automation to show ads across Search, YouTube, Display, Gmail, Maps and Discover from a single campaign. It works best with good conversion data and strong creative assets.

Who owns the ad account?

We recommend that the account belongs to your business and that we work in it with access you grant. That way your data and history always stay with you.

Can you improve our existing campaigns?

Yes. We start with an audit of structure, tracking, keywords and spending, then share a clear list of changes before making them.

Are there special rules for health or legal services?

Yes. Google has policies for sectors such as healthcare and legal services, and Turkish regulations also apply to how some professions can advertise. We check your ads against these rules and avoid claims that could be misleading.

Works well with

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