Creative-led campaigns
On Meta, the creative does much of the targeting work. We plan and produce ads that feel native to the feed, Stories and Reels.
Social advertising
Meta Ads Management for Instagram and Facebook
Turn attention on Instagram and Facebook into measurable results. We combine reliable tracking through the Meta Pixel and Conversions API with creatives made for the feed and audiences built around your customers.
- Instagram ads
- Facebook ads
- Meta Pixel
- Conversions API
- Ad creatives
- Audience strategy
HighlightsReliable measurement
We set up the Meta Pixel and Conversions API together, with a clear event plan, so results are measured as accurately as possible.
Testing with purpose
Every test has a question behind it — a new angle, format or audience — so each round teaches us something useful.
Creative across the funnel
The right creative for every stage
Instead of showing the same ad to everyone on Instagram and Facebook, we tailor the message to each person’s relationship with your brand: introduce, build trust, then prompt action.
- Reels and story creatives
- Audience and retargeting setup
- Meta Pixel and Conversions API
- Regular creative testing
On this page
Instagram and Facebook are where many people discover brands they were not yet searching for. Meta advertising lets you reach them with the right message, in the right format, as they scroll. The difference between ads that perform and ads that simply spend usually comes down to three things: measurement, creative and a disciplined approach to testing.
Why Meta advertising
Meta’s platforms are built for discovery. You can introduce a product to people who match your customers, remind recent visitors about what they viewed and promote local offers to people nearby. Formats range from single images and carousels to Stories and Reels, which makes it easy to test different ideas quickly.
Meta’s delivery system has become increasingly automated. That makes strong creative and clean conversion data more important than ever, because they are the main signals the system learns from.
What we manage
Tracking with the Meta Pixel and Conversions API
We set up the Pixel and the Conversions API together, define the events that matter — such as leads, add-to-carts and purchases — and make sure events are not counted twice. Consent requirements are taken into account, so measurement stays both useful and respectful.
Creatives built for the feed
People scroll fast. We plan ads that earn attention in the first seconds, communicate one idea clearly and look at home in each placement. When fresh content is needed, our Reels and photo production and AI video production services can supply it.
Audience strategy
We combine broad targeting, interest-based audiences, lookalikes and retargeting, depending on your goals and data. For many accounts, the most effective approach is to keep targeting reasonably broad and let creative and conversion data guide delivery.
Campaign structure and testing
A simple structure gives the algorithm enough data to learn. Within it, we test one variable at a time — hook, offer, format or audience — and keep a record of what each test taught us.
How we work
We start with discovery: your products, customers, margins and past results. Tracking comes next, then creative concepts and audience plans. After launch we monitor results closely, refresh creatives before they wear out and move budget toward what works.
Paid and organic content support each other. Our social media management service keeps your profiles active and consistent, so people who click an ad find a brand worth following. For people already searching for what you offer, Google Ads is a natural partner channel.
Common pitfalls we help you avoid
Many Meta accounts struggle for similar reasons. Recognizing them early saves both time and budget:
- Boosting posts instead of running campaigns. Boosting is convenient, but it offers far less control over objectives, placements and measurement.
- Too many small ad sets. Splitting a modest budget across many audiences leaves each one without enough data to learn.
- Creative fatigue. The same ad shown for too long stops working. We plan creative refreshes before performance drops, not after.
- Optimizing for the wrong goal. Campaigns set up for clicks or reach tend to deliver exactly that, even when the business needs leads or sales.
- Broken or incomplete events. A purchase event that never fires, or fires twice, misleads both you and the delivery system.
- Landing pages that break the promise. If the page does not match the ad, or loads slowly on a phone, the click is wasted.
Most of these are easy to fix once they are visible, and fixing them gives every future test a fairer chance.
Reporting and approvals
New ad creatives and copy are shared for your approval in the Dessoci app before they go live. Monthly reports explain results, lessons from tests and next steps in plain language, and you can message the team directly whenever you need to. If you are ready to make your Meta advertising more measurable, get in touch.
Who is it for?
Who this service suits best
If one of these sounds familiar, this service is a good place to start.
Meta Ads ManagementVisibility & Ads
Visual products and brands
Fashion, beauty, food, interiors and other categories where seeing the product makes people want it.
E-commerce stores
Online shops that want to reach new customers and bring back visitors who did not buy the first time.
Local businesses
Restaurants, salons, clinics and studios promoting bookings, offers or events in their area.
Launches and campaigns
Brands introducing a new product, service or location that need attention quickly.
What we deliver
Tangible outputs, clear ownership
You see, comment on and approve every deliverable in the Dessoci app.
- 01Ad account and business settings review
- 02Meta Pixel and Conversions API setup with an event plan
- 03Audience strategy
- 04Ad creatives in static, carousel, video and Reels formats
- 05Testing plan
- 06Monthly performance report
ApprovedDessoci app
How we work
A step-by-step process
Every stage produces a visible output; we decide on the next step together.
Tracked in the Dessoci appSteps, approvals and reports in one place.
Discovery
We learn about your products, customers, margins and goals, and review any past campaigns and results.
Tracking
We check or set up the Pixel and Conversions API and confirm that key events are recorded correctly.
Creatives and audiences
We develop ad concepts and copy, produce the creatives and define the audiences for launch.
Launch and test
Campaigns go live with a clear testing plan for angles, formats and audiences.
Optimize and report
We refresh creatives, shift budget to what works and share monthly reports with clear next steps.
Working model
How scope and pricing are set
Instead of fixed packages, we scope the work around your real needs. Pricing becomes clear after a discovery call, based on the work involved, competition and your goals.
Request a tailored scopeAudit and setup
We review where you are, set priorities and put measurement in place. Findings become a roadmap.
Monthly management
We run the planned work every month, measure and report. Scope evolves with your needs.
What is the Conversions API, and do we need it?
The Conversions API sends conversion events from your server to Meta, alongside the browser-based Pixel. Using both usually gives more complete measurement, especially when browsers or settings limit tracking.
Do you create the ads, or do we provide the content?
Either works. We can design and edit ads from your existing photos and videos, or produce new content through our photo, video and Reels services.
How much budget do we need?
It depends on your goals, audience size and how competitive your category is. We recommend starting with a test budget, learning from the results and scaling what performs.
How long until we see results?
Ads start delivering soon after launch, but campaigns typically go through a learning phase. Reliable patterns usually appear after a few weeks of data and creative testing.
Can you take over our existing ad account?
Yes. We start with a review of your account structure, tracking and past results, then propose changes before making them. We recommend that the account stays owned by your business.
Do you also manage our organic social media?
Yes, as a separate service. Social media management and paid ads work well together, and many brands use both.
Are there special rules for some sectors?
Yes. Meta restricts certain content and targeting in areas such as health, finance and employment, and some professions in Türkiye have their own advertising rules. We plan ads that respect both.
Works well with
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Next step
Meta Ads Management
Let’s talk about your business and goals; we’ll come back with a tailored scope and roadmap.