Ideas first, tools second
Every project starts with a concept and a script. AI tools serve the idea; they do not replace it.
AI-assisted production
AI Video and Ad Film Production
Ad films, product videos and launch content made with AI-assisted tools and a human creative team — from storyboard to generation, edit, voiceover and music, with clear guidance on rights, disclosure and limits.
- AI ad films
- Product videos
- Launch videos
- Storyboarding
- AI voiceover and music
HighlightsHuman direction throughout
Our team directs, selects, edits and finishes every frame, so the result feels intentional and on-brand.
Honest about limits
We tell you upfront where AI works well, where real footage is the better choice and how the two can be combined.
From script to film
At the speed of AI, with a director’s eye
AI tools make scenes possible that would be hard or costly to shoot, but a good film still starts with a good idea, script and edit. We move stage by stage with your approval, respecting rights and ethical limits.
- Idea and script
- Style frames and storyboard
- Generation, edit and sound
- Formats for each platform
On this page
Generative AI has opened up new ways to make video. Scenes that once needed a location, a large crew or expensive effects can now be explored and produced in a very different way. Used well, AI-assisted production lets brands test bolder ideas and create more versions for different channels. Used carelessly, it produces content that looks generic, inaccurate or even misleading. Our approach combines the tools with experienced creative direction.
What AI-assisted video makes possible
AI video tools can generate scenes from text and image prompts, extend or transform existing footage, create backgrounds and environments and help with voiceover and music. For brands, that means a few practical advantages:
- Ideas that would be hard to shoot: surreal concepts, impossible camera moves or settings that would be costly to build.
- More creative variations: different openings, settings or styles for testing across ads and social media.
- Faster exploration: seeing how a concept could look before committing to a larger production.
None of this replaces a clear idea. The strongest AI videos still start with a sharp message, a thoughtful script and someone with taste deciding what makes the final cut.
What we produce
AI-assisted ad films
Short brand and campaign films built around a single idea, designed for social media, digital ads and presentations. We develop the concept and script, generate and select scenes, and finish the film with editing, color, sound and titles.
Product and launch videos
Videos that introduce a new product, service or location. Because generated footage can distort product details, we usually build these around real product photos or footage — often from our Reels and photo production team — and use AI for settings, transitions and atmosphere.
Voiceover and music
AI voiceover makes it easier to produce different language versions or try several tones. AI music tools can create tracks tailored to the edit. Where the brief calls for it, we can use licensed music or professional voice talent instead.
Our process: from storyboard to final edit
Every project starts with a brief and a concept. Once the script is approved, we prepare a storyboard and style frames, so you can see the visual direction before full production. Generation is an iterative process: many attempts are made for each scene, and only the best are kept. We then edit, color, add voiceover, music and sound design, and prepare versions for each platform — vertical for Reels and Stories, square or horizontal for feeds, ads and the website.
Drafts are shared in the Dessoci app, where you can comment on specific moments, request revisions and approve the final cut. Finished videos often work hardest when they are part of a wider plan, such as our social media management or Meta ads services.
Rights, disclosure and honest limits
Rights and licensing
The legal position of AI-generated material is still developing. We use tools whose terms allow commercial use, avoid prompts that imitate specific artists or protected works and keep a record of the tools and sources used for each project. Real people’s faces or voices are used only with explicit, written consent.
Disclosure
Major platforms ask advertisers and creators to label realistic AI-generated content, and some sectors have additional advertising rules. We advise on the right approach for each channel, so your audience is never misled.
What AI still does poorly
AI tools still struggle with consistent characters across shots, accurate text and logos, hands, fine product details and longer continuous scenes. We plan around these limits rather than pretending they do not exist, and we will tell you when a real shoot is the better choice.
If you have an idea for a film or want to explore what AI-assisted video could do for your brand, get in touch. You can also read about why clients work with Dessoci.
Who is it for?
Who this service suits best
If one of these sounds familiar, this service is a good place to start.
AI Video and Film ProductionContent & Brand
Brands that need ad films
Businesses that want cinematic ideas without the logistics of a full-scale traditional shoot.
Product and service launches
Teams that need eye-catching launch content across social media, ads and the website.
E-commerce brands
Stores that want product videos and visual variations for ads and product pages.
Teams testing creative directions
Marketers who want to explore several concepts quickly before investing in a larger production.
What we deliver
Tangible outputs, clear ownership
You see, comment on and approve every deliverable in the Dessoci app.
- 01Creative concept and script
- 02Storyboard and style frames
- 03AI-generated, edited video in agreed formats
- 04AI voiceover and music, or licensed alternatives
- 05Subtitles and platform versions in vertical, square and horizontal
- 06Rights and usage notes for delivered files
ApprovedDessoci app
How we work
A step-by-step process
Every stage produces a visible output; we decide on the next step together.
Tracked in the Dessoci appSteps, approvals and reports in one place.
Brief and concept
We clarify the goal, audience, message and channels, then develop a concept and script for your approval.
Storyboard and style
We prepare a storyboard and style frames so you can see the direction before full production begins.
Generation
We generate scenes with AI tools, iterate on the best results and combine them with your real assets where needed.
Edit, sound and finishing
We edit, color, add voiceover, music, sound design, titles and subtitles, and prepare each platform version.
Review and delivery
You review drafts in the Dessoci app, we apply revisions and deliver final files with usage notes.
Working model
How scope and pricing are set
Instead of fixed packages, we scope the work around your real needs. Pricing becomes clear after a discovery call, based on the work involved, competition and your goals.
Request a tailored scopeProject-based delivery
Scope, stages and deadlines are agreed up front; each stage moves forward with your approval.
Post-launch support
Optional ongoing support for maintenance, updates and new features.
Is AI video always faster or cheaper than a traditional shoot?
Not always. AI can remove some production steps, such as locations or complex sets, but good results still require concept work, many iterations and careful editing. For some ideas, a real shoot remains the better option.
Can AI show our real product accurately?
This is one of its current limits. Generated footage can alter product details, logos, text and proportions. For accuracy, we usually combine real product photos or footage with AI-generated scenes.
Who owns the rights to AI-generated videos?
It depends on the tools used and the applicable law, which is still evolving for AI-generated material. We use tools whose terms allow commercial use, avoid imitating protected works and document what was used for each project.
Do we need to disclose that a video was made with AI?
Often, yes. Platforms such as Meta, YouTube and TikTok have labeling rules for realistic AI-generated content, and advertising rules may also apply. We advise on disclosure for each channel.
Can you use a real person's face or voice?
Only with that person's explicit, written permission. We do not imitate celebrities, public figures or anyone who has not agreed to it.
Can you combine AI with real footage?
Yes, and it often gives the best results. Real footage from our photo and video shoots can be blended with AI-generated scenes, backgrounds or effects.
Works well with
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Next step
AI Video and Film Production
Let’s talk about your business and goals; we’ll come back with a tailored scope and roadmap.