Strategy before sketches
We start with your positioning, audience and personality, so design decisions have a clear reason behind them.
Brand foundations
Logo and Brand Identity Design
A logo and visual identity that say who you are, clearly and consistently. We start from your positioning and audience, then design a logo, color palette, typography and the guidelines that keep everything aligned.
- Logo design
- Visual identity
- Color and typography
- Brand guidelines
- Templates and stationery
HighlightsWorks everywhere
Your identity is tested at every size and on every surface, from an app icon to signage and packaging.
Built to be used
Clear guidelines and ready-made templates help your team apply the brand consistently every day.
A logo is only the start
The same brand at every touchpoint
A strong identity carries the same character on a business card, a social profile, a website and packaging. We design the logo as a system and turn the rules into a guide anyone can follow.
- Logo and variations
- Colour palette and typography
- Brand guidelines
- Print and digital applications
On this page
Your brand identity is often the first thing people notice and the last thing they remember. Before they read a word, they form an impression from your logo, colors and typography. A strong identity makes your business recognizable, signals quality and gives every piece of communication a consistent starting point.
Why brand identity matters
A logo on its own is not a brand, but it is a powerful symbol of one. When it is supported by a consistent color palette, typography and visual style, it helps customers recognize you instantly — on a sign, in a social feed, on an invoice or on their phone’s home screen.
Inconsistency has the opposite effect. Different logo versions, colors that change from one channel to the next and improvised layouts make even a good business look less established than it is. A clear identity, with simple rules for using it, solves that problem for the long term.
What a brand identity includes
Logo system
Rather than a single image, we design a logo system: a primary version, a secondary or horizontal version and a compact icon for small spaces such as app icons, favicons and social media profiles. Each version is tested at different sizes and on light and dark backgrounds.
Color and typography
We build a color palette with primary, secondary and supporting tones, defined for both screen and print. Typography is chosen for character and readability, with clear choices for headings, body text and digital use.
Brand guidelines
The guidelines document explains how to use the identity correctly: logo spacing and minimum sizes, color codes, font usage, examples of what to do and what to avoid and how the brand should look in common situations. It is written to be practical for your team and for any partners who work with your brand.
Everyday applications
An identity proves itself in use. We can design business cards, letterheads, e-mail signatures, presentation templates and social media templates, so the new look reaches every touchpoint from the first day.
How we work
We begin with discovery: your business, audience, competitors, values and the personality you want to convey. From there we agree on a creative direction, with references and keywords, before any logo design begins. This step saves time later, because concepts are judged against an agreed goal rather than personal taste alone.
Concepts are presented in real contexts — on a storefront, a website header, a social post — so you can see how each one would actually work. After you choose a direction, we refine it and build out the full system. Presentations, feedback and approvals are all handled in the Dessoci app, where every decision stays documented.
Refresh or redesign?
Not every brand needs to start from scratch. If your current logo is well known and still broadly fits who you are, a careful refresh — cleaner lines, better proportions, an updated palette, a more versatile icon — can modernize it without losing the recognition you have built. If the business has changed significantly, or the existing logo creates the wrong impression, a full redesign may be the better choice.
We help you make this decision during discovery by looking honestly at what your current identity does well, where it falls short and how your customers are likely to react to change. Whichever path you choose, we plan the transition so old and new versions do not compete for long.
Bringing your identity to life
A new identity has the most impact when it is rolled out consistently. Our web development team can carry it through to your website or app, our social media management service can update your profiles and templates, and photo and video production can create imagery that matches the new look.
If you are starting a new business or feel your current identity no longer represents you, get in touch. You can also learn more about Dessoci and the team behind our work.
Who is it for?
Who this service suits best
If one of these sounds familiar, this service is a good place to start.
Logo and Brand IdentityContent & Brand
New businesses
Founders who want to start with a professional, distinctive identity rather than a placeholder logo.
Brands that have outgrown their logo
Companies whose services, audience or ambitions have changed since their identity was created.
Businesses with inconsistent visuals
Teams using different colors, fonts and logo versions across their website, social media and print.
New products or sub-brands
Companies introducing a new line, location or venture that needs its own identity within a family.
What we deliver
Tangible outputs, clear ownership
You see, comment on and approve every deliverable in the Dessoci app.
- 01Brand discovery summary
- 02Logo system with primary, secondary and icon versions
- 03Color palette and typography system
- 04Brand guidelines document
- 05Business card, letterhead and social media templates
- 06Final files in print and digital formats
ApprovedDessoci app
How we work
A step-by-step process
Every stage produces a visible output; we decide on the next step together.
Tracked in the Dessoci appSteps, approvals and reports in one place.
- 01
Discovery
We learn about your business, audience, competitors and personality through a structured conversation and research.
- 02
Direction
We define a creative direction with references and keywords, and agree on it before designing.
- 03
Design
We develop logo concepts and show them in real applications, not just on a blank page.
- 04
Refinement
Based on your feedback, we refine the chosen direction and build out colors, typography and supporting elements.
- 05
Delivery and rollout
We deliver final files, guidelines and templates, and help apply the identity across your channels.
Working model
How scope and pricing are set
Instead of fixed packages, we scope the work around your real needs. Pricing becomes clear after a discovery call, based on the work involved, competition and your goals.
Request a tailored scopeProject-based delivery
Scope, stages and deadlines are agreed up front; each stage moves forward with your approval.
Post-launch support
Optional ongoing support for maintenance, updates and new features.
How many logo concepts will we see?
We agree on the number of concepts and revision rounds before the project starts, so expectations are clear on both sides. We prefer a few well-considered options to a long list of quick sketches.
Should we refresh our logo or redesign it completely?
It depends on how much recognition your current logo carries and how well it still fits. Sometimes a careful refresh keeps valuable familiarity; sometimes a fresh start is the better choice. We help you decide during discovery.
Will we own the final logo?
The transfer of rights to the final design is set out in the project agreement. We also recommend checking trademark availability and considering registration with the Turkish Patent and Trademark Office, ideally with a trademark attorney.
Which file formats will we receive?
You receive vector files for print and scaling, such as SVG and PDF, along with PNG files for everyday digital use, in color, single-color and reversed versions.
Can you apply the new identity to our website and social media?
Yes. We can update your social media profiles and templates, and our web team can carry the identity through to your website or app.
How long does a brand identity project take?
It depends on scope and feedback cycles. A focused logo project is generally quicker than a full identity with guidelines and templates, and we share a timeline after discovery.
Works well with
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Logo and Brand Identity
Let’s talk about your business and goals; we’ll come back with a tailored scope and roadmap.