Cinematic launch film
One continuous shot from the garden to the façade and into the living room. A 4K film for ads, the website and the sales office, plus vertical cuts for social media.
- 4K · 60 fps
- Vertical Reels cut
Real estate · 3D · VR
Real estate 3D visualization, architectural rendering and sales technologyLet buyers walk through before ground-breaking.
We build residential, office and mixed-use projects at photographic realism in Unreal Engine. Films, 3D renders, interactive presentations, the project website and the sales CRM all come from one team. Buyers spin the building 360°, explore their apartment like a game and see sold and reserved units instantly.
- Unreal Engine 5
- Renders · Film · VR · AR
- Website and sales CRM
Images show a sample residential project we designed to demonstrate the method.
End to end
From film to the sales gallery, one team
Visualization is done once and works at every stage of the sale. The same 3D model becomes the film, the renders, the presentation and the website, and the sales CRM keeps all of them live.
- 01Video & filmFly-ins, interior walkthroughs, ad and Reels cuts
- 023D rendersExterior and interior, sunset and night, up to 8K
- 03PresentationWeb 3D, Unreal app, VR and kiosk
- 04WebsiteProject site, ad landing page, SEO
- 05Sales CRMAvailability, reservations, pricing and leads
What we can do
One model, every format sales needs
We build the project once, as a complete 3D world. Films, renders, interactive presentations and VR all come from the same model, so a change updates everything together.
360° in its real context
The building turns from every angle with its street, neighbours and view.
- Real location data
Game-like interactive presentation
Tap a floor, pick a unit, step from the plan into a room. Availability and areas on screen.
- Try it below
Light and time-of-day simulation
Lighting from sunset to night, shadows and windows lighting up.
- Day · sunset · night
Photoreal interiors
Materials, furniture and daylight in enough detail for buyers to picture themselves inside.
- Walkthrough video
VR and sales gallery
Step into the apartment with a VR headset, choose floors on a touch kiosk, present live on a big screen.
- Meta Quest · PC VR · kiosk
Scope of services
Every 3D job we can do with Unreal
The full range of architectural visualization for developers, architecture and interior design practices, estate agencies and brands.
Visualization 07
- Exterior 3D rendersFaçade, landscape and context; day, sunset and night.
- Interiors & interior designMaterials, furniture and lighting, for interior designers too.
- 3D animation & launch filmFly-ins, walkthroughs, 4K film and social cuts.
- Site plan & landscapeSite layout, shared spaces and amenities from above.
- 3D floor plans & cutawaysFurnished 3D plans, dollhouse cutaways and unit types.
- Construction phasingFrom foundations to handover, for investors and banks.
- Product & furniture 3DCatalogue renders, 360° products and AR in the room.
Interactive 05
- Real-time Unreal appFree walking, time of day, teleporting; desktop or browser.
- Web 3D & virtual toursFloor selector, plans, 360° rooms; nothing to install.
- VR & AR experiencesApartments in VR; AR models on the table or furniture in the room.
- Material & colour configuratorFlooring, kitchen and colour packs, priced by choice.
- Digital model & kioskTouch screen in the sales gallery, works offline.
Sales 04
- Project websiteA sales-focused site with film, floor selector and forms.
- Ads & social mediaLaunch, Meta and Google ads, Reels content.
- Sales CRM & availabilityReservations, pricing and leads; live status on every screen.
- Buyer portalBuyers see their unit, payment plan and build progress.
Films
See how we work in 20 seconds
Turn the sound on: three short films walk through the sample project, the process and the presentation formats.
Live demo
Explore the sample building yourself
Tap a floor, choose a unit and step from the plan into a room. This is a simple example of a web 3D presentation; real projects can add free exploration with Unreal.
Tap a floor on the building
Type A 3-bed · 148 m² grossTap the points on the plan
Sales CRM
Sold and reserved units, on every screen instantly
When the sales office reserves a unit in the panel, the 3D presentation, the website and the screen in the sales gallery update at the same time. Buyers see live availability; the agency runs the whole process from one panel.
What buyers see
- Available
- Reserved
- Sold
What the sales office managesLive
6Available
3Reserved
5Sold
%36Sold
5th floor
4th floor
3rd floor
2nd floor
1st floor
Tap a unit: its status changes and the presentation updates instantly.
Latest leads
Sample data; the panel is set up for each project.- A. K.3A · Web form4 min ago
- M. D.2B · WhatsApp18 min ago
- S. Y.5A · Instagram ad1 hr ago
Live availability
Available, reserved and sold; the 3D building, website and kiosk update together.
Reservations
Each hold records its length and agent; when it expires the unit returns to available.
Price list & payment plans
Pricing by floor, aspect and type; campaigns, deposits and instalments.
Lead management
Leads from web forms, WhatsApp and ads in one list, with the unit they want and the source.
Agency and agent roles
The sales office, partner agencies and management work with different permissions.
Sales reports
Sales pace, sales by floor and type, most-viewed units, conversion by source.
Buyer portal
Buyers see their unit, contract and payment schedule, and build progress.
Integrations & alerts
Excel export, accounting and ERP links, email and WhatsApp alerts.
How it works
From the first call to the sales gallery
We work in six steps. Each ends with a visible output, and we decide on the next one together.
- 01
Discovery call
We talk through the project, target buyers, sales timeline and budget, and decide together which formats will help sales most.
Output: Scope, timeline and quote
- 02
Collecting project data
Architectural drawings (DWG, PDF), any existing 3D model (Revit, ArchiCAD, SketchUp, 3ds Max), site plan, material and colour schedule, unit types and area tables.
Output: Data set and gap list
- 03
3D analysis of the area
We place the plot in its real location using photoreal 3D city data, then analyse the sun path through the year, shadows, the view from each floor and access. Where needed, we capture the immediate surroundings with drone photogrammetry.
Output: Location, sun and view analysis
- 04
Modelling and design
The building, landscape and interiors are built in Unreal Engine, using your material schedule or our proposal. On request the scene becomes explorable like a game: free walking, floor selection, material and time-of-day changes.
Output: Approved 3D scene
- 05
Presentation format
Choose a film and render set, a web 3D presentation, a game-like interactive app, VR or a sales-gallery kiosk. All of them come from the same model.
Output: Delivery in the chosen formats - 06
Revisions, delivery and sales support
You see, comment on and approve each stage in the Dessoci app. After delivery we support your sales team with the website, ads and social media.
Output: Sales-ready content pack
Presentation formats
Pick one or combine them
The same 3D model is delivered differently for each screen. Most projects start with a film and a web presentation, then add VR or a kiosk for the sales gallery.
Film & renders
Launch film, 15–30 second social cuts, a photoreal render set and 360° panoramas.
- Where it’s used
- Website, ads, listing portals, social media, printed brochure
- Technical
- 4K / 60 fps H.264–H.265 video, stills up to 8K, 9:16 and 1:1 cuts
Web 3D
An interactive building that opens in the browser with nothing to install: floor selector, unit list, plans, room images and 360° rooms. Smooth on phones too.
- Where it’s used
- Project website, ad landing page, links shared on WhatsApp
- Technical
- WebGL (Three.js), pre-rendered stills and panoramas, availability from a single data file
Game-like (Unreal)
Free walking, time of day, material and furniture choices, teleporting between units. As a desktop app or in the browser via Pixel Streaming.
- Where it’s used
- Sales gallery, trade-show stand, remote presentations, investor meetings
- Technical
- Unreal Engine 5 (Lumen, Nanite), Windows build; GPU cloud server for Pixel Streaming
VR
Buyers put on a headset and step into the apartment, feeling ceiling height, room scale and the balcony view at true size.
- Where it’s used
- Sales gallery, trade show, showroom
- Technical
- OpenXR; standalone headsets such as Meta Quest, or PC VR
Sales-gallery kiosk
A digital scale model on a touch screen: floor selection, unit comparison, time of day. Works offline, next to or instead of a physical model.
- Where it’s used
- Sales gallery, mall stand, show flat
- Technical
- Touch screen or large display with tablet control; availability updated remotely
What’s in the delivery pack?
- Launch film (4K) and social media cuts
- Exterior and interior render set
- 360° room panoramas
- Interactive web building and floor selector
- Optional Unreal app, VR and kiosk builds
- Project website and ad landing page
- Sales CRM and availability panel
- Source files and usage-rights document
Impact on sales
Buyers decide on what they can see
The hardest part of selling off-plan is asking buyers to imagine a home that doesn’t exist yet. Realistic visualization takes that burden off them.
Shows instead of asking buyers to imagine
Off-plan buyers can’t see the finished home. Photoreal visuals close that gap, so decisions rest on what they see rather than guesswork.
Helps buyers pick the right unit faster
View, sunlight and floor height are visible on screen, so “which floor, which side?” gets answered in the sales gallery.
Makes remote sales possible
Buyers in other cities or abroad get the same experience from a link, or a guided tour over a video call.
Feeds advertising with strong content
One model yields months of films, stills and vertical videos, so launches, campaigns and social media share the same quality.
Gives the sales team one story
Every agent presents the same deck with the same correct data. Availability updates in one place, so nobody quotes outdated information.
Supports pre-sales and financing
Provides ready, persuasive material for pre-launch campaigns and bank or investor presentations before construction starts.
What the research says
Third-party data from the US market. Visualization alone doesn’t guarantee sales; results depend on the project, price and market.
Technology
What’s under the hood
We work from your architectural data with the tools used by the game and film industries.
Engine
Unreal Engine 5: real-time global illumination with Lumen, high-detail geometry with Nanite, reference-quality stills with the Path Tracer, film output with Movie Render Queue.
Data input
Revit, ArchiCAD, SketchUp, 3ds Max and Rhino models via Datasmith; IFC; modelling from DWG and PDF drawings.
Location
Photoreal 3D city data (Google Photorealistic 3D Tiles, Cesium), satellite and terrain data; drone photogrammetry for the immediate surroundings.
AI
Generative AI tools for interior style options, render variations and camera transitions; final checks always stay with the team.
Outputs
4K / 60 fps film, stills up to 8K, 360° equirectangular panoramas, 9:16 vertical cuts, embeddable web presentation.
Delivery
WebGL (Three.js) web presentation, Unreal in the browser via Pixel Streaming, Windows desktop and kiosk builds, VR via OpenXR.
Who is it for?
Who this service suits best
Residential developers and contractors
Teams that want to start selling before ground-breaking and need strong pre-sales and launch material.
Estate agencies and sales teams
Agencies selling off-plan projects that want to show units remotely as well.
Architecture practices
Practices presenting designs realistically to clients, planning authorities or competition juries.
Commercial and mixed-use projects
Office, retail, hotel and mixed-use schemes that need to visualise floor and unit sales.
Interior designers
Designers who want to show clients materials and furniture as built.
Furniture & building-product brands
Brands presenting products with catalogue renders, 360° views and AR.
Guide
About real estate 3D visualization
What is real estate 3D visualization?
Real estate 3D visualization means modelling a project that is not yet built, or still under construction, from its architectural drawings and presenting it at photographic realism. The result is more than a single image: the same 3D model produces exterior and interior renders, launch films that flow like drone footage, 360° panoramas, interactive floor selectors that run in the browser, and VR experiences.
The hardest part of selling off-plan is asking buyers to imagine a home that doesn’t exist yet. A few brochure images don’t answer their real questions: how much light does the living room get through the day? Can you see the sea from the fourth floor? Is the kitchen open to the living room? 3D visualization answers these questions on screen, close to reality.
Why Unreal Engine?
Unreal Engine is the real-time 3D engine used by the game and film industries. Three things make it stand out in architectural visualization:
- Real-time light: with Lumen, light and shadows update instantly as the sun moves, so sunset or night views don’t require re-rendering the scene from scratch.
- High detail: Nanite displays façade and furniture detail with millions of polygons without hurting performance.
- One model, many outputs: the same scene can be packaged as a film, renders, an interactive app and VR. When the project changes, every output updates together.
Why analyse the area in 3D?
An apartment’s value doesn’t come from its interior alone; the view, hours of sunlight, neighbouring buildings and access all affect the decision. That is why we place the plot in its real location using photoreal 3D city data. We analyse the sun path through the year, how shadows move during the day and the view from each floor. Where the immediate surroundings need more detail, we capture them with drone photogrammetry.
This analysis helps project decisions as well as sales: which side of the building is more valuable, which floors stand out for their view and how pricing should be tiered all rest on firmer ground.
Which format for which purpose?
- Launch film and render set: the quickest starting point for the website, ads, listing portals and social media.
- Web 3D presentation: buyers open a link to spin the building, pick a floor and browse units and plans. Nothing to install, and it works on phones.
- Game-like interactive app: in the sales gallery or a remote presentation, buyers walk freely through the apartment and change the time of day and materials. It can also run in the browser via Pixel Streaming.
- VR: with a headset on, buyers feel ceiling height, room scale and the balcony view at true size, a strong experience for premium projects.
- Sales-gallery kiosk: a digital scale model on a touch screen, used next to or instead of a physical model, with availability updated remotely.
Sales CRM: keeping the visualization live
Visualization is done once, but sales change every day. The sales CRM keeps one record of which units are available, reserved or sold. When the sales office reserves a unit in the panel, the 3D presentation, the project website and the sales-gallery screen update at the same time, so buyers don’t fall for a unit that’s gone and agents don’t quote an old price.
- Reservations: each hold records its length and agent; when it expires the unit returns to available automatically.
- Pricing and payment plans: price lists by floor, aspect and type, campaigns, deposits and instalments are managed in the panel.
- Leads: enquiries from web forms, WhatsApp and ads land in one list with the unit they want and the channel they came from.
- Roles and reports: the sales office, partner agencies and management work with different permissions; sales pace and the most-viewed units are reported.
Impact on the sales process
Visualization alone doesn’t guarantee sales; price, location and market conditions still decide. But buyers clearly decide on what they can see. A realistic presentation shortens decision time, makes it easier to choose the right unit, reaches buyers in other cities and abroad, and creates a pool of content for months of advertising. Every member of the sales team presents the same story with the same correct information.
At Dessoci, visualization sits in the same team as your website, ads and social media, so the films and images we produce start working in your sales channels straight away.
FAQ
Common questions
01We only have 2D drawings. Is that enough?
Yes. Architectural drawings (DWG or PDF), sections and elevations are enough to model from. A Revit, ArchiCAD or SketchUp model speeds things up. After the discovery call we send a list of anything missing.
02How long does it take?
It depends on the size of the project, the number of interiors and the formats you choose. Render sets and films are quicker than interactive apps and VR. After the discovery call we give you a staged timeline, and you follow progress in the Dessoci app.
03How is pricing set?
The number of buildings and interiors, the extent of context modelling, film length, interactive features and any VR or kiosk needs set the price. Rather than fixed packages, we scope the work with you and send an itemised quote after the discovery call.
04Does the web 3D presentation work on phones?
Yes. We keep the web presentation light with pre-rendered stills and panoramas, so it opens smoothly on current phones. Free, game-like exploration runs with Unreal on a computer or in the browser via Pixel Streaming.
05What is Pixel Streaming and does it cost extra?
With Pixel Streaming the Unreal app runs on a GPU server in the cloud and reaches the visitor’s browser as video, so even a phone can explore at Unreal quality. Because a server runs for each concurrent visitor, there is a monthly or per-minute hosting cost; we weigh the options with you.
06What do we need for VR?
For most projects a standalone headset such as Meta Quest in the sales gallery is enough. For higher image quality, PC VR connected to a powerful computer is used. We handle the setup and a short training for the sales team.
07Do the surroundings and the view look real?
We place the plot in its real location using photoreal 3D city data, so neighbouring buildings, roads and views are based on reality. If close-up detail is needed, we can capture the surroundings with drone photogrammetry. Interiors are built with the materials and furniture you approve.
08Can the sales CRM work with our existing system?
Yes. The panel can run on its own or connect to your accounting or ERP system, or exchange data via Excel. During setup we import your current price list and sales status and give your team a short training.
09How does availability update in the presentation?
When the sales office reserves or sells a unit in the panel, everything reads from one source, so the 3D presentation, the website and the sales-gallery screen update at the same time. When a reservation expires, the unit returns to available automatically.
10Who owns the usage rights?
You can use the delivered films, images and apps without limit to market your project; usage rights are set out in the contract. We don’t use the work in our own promotion without your approval.
Works well with
Related services
Next step
Let’s explore your project together.
In a discovery call we show our sample work live and choose the right formats for your project together.